Analysis of music video (Similiar to my video)

Aaliyah – We need a resolution (first minute)

In the first minute of this music video the two types of characteristic I identified were the abstract and performative components used e.g. there are often close ups of Aaliyah and some of her belongings (glasses , flowers) which has no relation to the lyrics of the song which is about solving an issue between her and her partner. Performative scenes are portrayed through the dance routines she has with back up dances within this first minute extract. The fact I was able to identify these two types in the music video show how important it is to convey whichever type I choose to do in a clear manner.
Within just the first minute of this video I concluded that nine different locations had been showed throughout that time frame. For just a minute that seemed like a lot of different locations but whilst casually watching the song it was unnoticeable the location had changed so many times it just flowed with the video making it visually interesting to observe. For obvious reasons like our budget and time will explain why it may be challenging to film in a large variety of locations however, I did pick up from this video the importance to have enough different images to keep viewers engaged and interested in the song/video.
The opening image to the song is of Aaliyah sitting down this again shows the abstract approach to the video. In the beginning of 'Truth hurts - addictive' an image of a lady's back with Henna is shown ,the combination of the image of henna and the sound of the music automatically conveys the Indian theme that will be taking place in the song.Whereas Aaliyahs opening image alongside its music doesn’t immediately show us the futuristic theme the video eventually takes on.
In the minute extract I analysed of Aaliyahs video the well-known rapper/producer Timbaland is featured as early as the third shot. This video was made in the early 2000’s a period where it was a common convention for Rappers to star in R’n’B singers videos, although it’s still happens now it’s not as common. ‘We need a resolution’ conforms to this convention by having Timbaland in the song and just by watching six seconds in we are already informed a rapper will be featured in this song . In ‘addictive’ the R’n’ B song me and my partner choose that was also made in the early 2000’s a rapper features in it however you don’t see him until his actually verse comes up. , so the stereotype of an R’N’B video of that era is not straight away reinforced. Anaslying this video has been extremely helpful because its made us aware that we need to film as many shots with different imagery as possible . If we had picked an Indie song , it would have been easier to get away with not as many different images in the videos as most of music videos of that genre take a less 'flashy' approach.