Location analysis

This is my mothers bedroom where I will be lying on the bed singing the first half of the first verse . We felt using a bed for this scene would reinforce the theme of sex and lust in the song. By her saying 'I like it rough' refers to sex in itself so to make the video cohesive we felt this would be the best time to reinforce these themes when its being talked about. This room will also be used for scenes showing me getting ready for the narrative parts of my video.

This is my second living room (that usually looks more tidy) which will be used for the Shisha scenes , some of the rappers scenes and a scene with me at the bar will be shot here.  We've chosen to use the bar to fit to conventions of Hip Hop/R'N'B videos that often show expensive drinks etc . For example while filming we will be taking out some of the champagne for show to conform to traits of our chosen videos genre. Again we will use this for the Shisha scenes because the sofa's in this living fit more in with the 'chill out' atmosphere we are going for rather than the sofas in my other living room

This is my main living room in my house . Aishah and I decided to use this room to film for the first scene when the main singer gets her phone call from her boyfriend. We will use this living room for this scene because we feel it looks more 'homely' by which we mean it fits in more with the narrative component of the song. For example I will be answering the phone in home clothes to make it seem as if the call was out of the blue and 'spontaneous' . The setting helps create this 'homely' effect more than the other one .

 This hallway will be used for one of the rappers scnces. This clip is from the music video were adapting has inspired us to film a scene in the hallway other than that , their was no reason why we've chosen to film the rapper in this video

This is the school studio where a lot of our scenes will be shoot. We plan on using this for most of the performative scenes including our dance routine for our video. The lighting in the studio is its main advantage as unlike all the other locations it uses professional lighting , which will give it a more professional edge to the video

Choosing a Rapper Part One

This is the email we sent to several agencies in the UK in order to find a suitable rapper for our video. SBTV and YNT replied us with videos of rappers we could use but HipHopRUS didn’t get back to us. These are the following main three rappers we were going to use:

Choosing A Rapper Part Two

Choosing a Rapper on Prezi

Auditions (sorry for the angle of the videos :( )

                                                 

 

Name: Aishah

Age: 18

Being a group member and so many problems occurring with our auditionees, Aishah found herself auditioning for a dancer in the music video. Also she was taught Bollywood dance from a young age professionally and had no problem performing in front of a camera. Taking all the above in consideration and knowing she would in no way let our group down we made the decision to feature her as a back-up dancer in the music video.

Name: Aj

Age: 17

Aj was our only auditionee who requested a second audition as she felt she could do better then she presented in her first one. In her first audition her performance talent was already made apparent, unfortunately a lack of seriousness was sensed. However, after her second audition it was very clear that Aj possessed talent and enthusiasm. Although auditionee’s were not told second auditions were allowed the fact Aj asked on her own initiative suggests major passion and dedication. We are proud to say Aj has been selected to perform as a dancer in our music video.

Name: Aziza

Age: 17

Although, Aziza is blessed with poise and a very commercial look her incapability to adapt to anything other then the typical western way of dancing proved a challenge. Taking Aziza on as a dancer would mean having to not only teach her choreography but also introduce her to a whole new style of dance that she is not familiarized with.

 Name: Tamara

Age: 18

After such a successful day of auditions it was a shame our final auditionee refused to perform due to overwhelming pressure and nerves. Tamara had a panic attack backstage, which was a reality check for the whole crew involved; unfortunately she will not be a part of our media project.

Name: Nana

Age: 18

Nana was another auditionee whom we were very impressed with and felt she had talent and enthusiasm. However, due to other commitments and a busy schedule with her own project she was unable to fit in our days of shooting. To avoid delay we could not postpone or even adjust our shooting schedule, therefore had to let Nana go.

Lyrics analysis - Truth Hurts Feat Rakim : Addictive

Truth Hurts ft Rakim – Addictive 

(Chanting...)

He breaks me down, He builds me up

He fills my cup, I like it rough

We fuss, we brawl, We rise, we fall

He comes in vain, But it's okay

We do, I do, He knows the rules

He takes care of home (Hey, yeah)

Though he's not alone

I'm on his knee, He keeps me clean

And gives me things, He makes me scream, yeah...

He's so contagious, He turns my pages (Mmm...)

He's got me anxious (Oh...)

He's what I've waited for

He keeps me guessin' (Oh...), Spontaneous

He's so persuasive, And I'm his lady (Oh...oh...)

Tonight is waitin' (Tonight is waitin')

And I ain't complainin' (And I ain't complainin')

I'm entertainin' (I'm entertainin')

My number one thing and (My number one)

My back is achin' (My back is achin')

From all love makin' (From all love makin')

Oh, yes, I'm taken

Ain't no use in fakin' (Oh)

My ups, my downs, My high and my lows

From head to toe, He makes me blow

He hits the spot, He makes me hot

I'm all that he's got, And he's all that I've got

He's so contagious, He turns my pages

He's got me anxious, He's what I've waited for

He keeps me guessin' (He keeps me guessin')

Spontaneous (Spontaneous)

He's so persuasive (So persuasive)

And I'm his lady

 (Rakim)

Thinkin' of a master plan

You know anything you need, baby, ask your man

You was there from a half a gram

Now it's kilos to C notes, and high fashion brass

He ball like we own the world

The only concern is you my only girl

And when we sneak into chokes, breathin' hard when I'm

squeezin' you long

Keep it strong, but I gotta hit the streets when I'm

done

It's joy and pain when you try and get ahead of the

game

It's fucked up, but you never complain

You just pray I don't killed when I hit the hood

Just another hundred mil' and I'mma quit for good

No more drug wars, trips to jail and shoot outs

To gettin' loot out for boys in bail, they'll get you

boot out

Just me and you, hour of sex and twisted

You O.G. to D.O.D. addicted

(Chanting...)

 He's so contagious, He turns my pages

He's got me anxious, He's what I've waited for

He keeps me guessin', Spontaneous

He's so persuasive (So persuasive)

And I'm his lady (And I'm his lady)

He's so contagious, He turns my pages

He's got me anxious, He's what I've waited for

He keeps me guessin', Spontaneous

He's so persuasive, And I'm his lady

Analysis of Truth Hurts – Addictive 

Opening verse: In this verse she is talking about the type of reciprocal relationship her and her partner share. We know by lines like ‘he fills my cup , I like it rough’ that she is happy in her relationship and how it works. Although she expresses the problems in their relationship by saying ‘we , fuss , we brawl’ she mentions how they come through it by saying ‘we rise’. Just by this short first verse we can already trace that this song is about a her declaring her love for her man. In this verse we will try and make my facial expressions and hand gestures match the words I'm saying e.g. when i sing 'I like it rough' I will do a cheeky smile and when I say 'we rise' I'll move my hands up.

The chorus : In the chorus , none of the negatives of the relationship is mentioned she describes him as ‘contagious’ , ‘spontaneous’ and he makes her feel anxious in a good way. The chorus of a song is the most important when looking for the meaning because it is constantly repeated, it is like the conclusion of the verses and the main point is being established. So her using these words to describe her boyfriend overrides any problems she may have previously or even after pointed out in their relationship .

Second verse: This verse is sang in a more narrative way and she is expressing that she can’t wait to see her boyfriend later on that night. It was this narrative verse that allowed us to have an idea to put spin narrative twist of the video. For example our idea is that some of the video will be filmed as if she’s getting ready to meet her boyfriend for a night out. Lines like ‘tonight is waiting’ will help reinforce the idea that this video could have a narrative basis.

Third verse (Rakim’s rap): This rap talks about his typical ‘thug life’ and how supportive his girlfriend (Truth hurts) has been through it all. For example him saying ‘its f**ked up but you never complain’, shows even though he’s always getting in trouble and its hard he values her because she continues to support him. He always talks about how he will soon quit this ‘thug life’ and just focus on this with her by saying ‘Just another hundred mil' and I'mma quit for good’. These lines are supposed to show he really cares for her as it’s not typical for a ‘hood rapper’ to express these things and make sacrifices for their partners. Our video will attempt to match the lyrics in this verse by making the rapper look like a typical gangster 

Costume & Prop list

Shot List

The following is a list of shots we would like to use in our videos

Close up shot - We would like to use a close up shots in our video because it helps viewers know the emotions of the cast member in shot . This can be useful in our video as the lyrical content of song expressess high emotions

Long shot - Long shots are used to show the surroundings of the cast memeber's or to see the whole picture of whats going on . Hip Hop videos usually use these to show all the 'flashy' items they have .

Low Angle shots - These shots are used to make people look powerful , our video can use this in scenes when the rappers rapping and scenes with the lead role saying lyrics that suggests shes in control

High angle shots - These shots are filmed so the person looks vulnerable  . We will use this shot when the lead singer sings lines that suggest she is inferior to her partner

Results from general target market questionnaire

General Audience Research
We surveyed 10 people on general questions about themselves and music to identify our target market. We asked those who matched our target market another set of  specific questions about there expectations of music in that genre .

Are you male or female?
They were approximately five women and five men, we wanted to make an even sample for the questionnaire to be representative

How old are you?
Seven where 17 years of age while the other three were 18 years old

What ethnicity are you?
Four said White British, Two said Asian British, Four said of Black British ,

 What’s your preferred genre you listen to out of?

R’N’B and Hip Hop : Five
Pop : Zero
Indie : Three
Rock  : One
Dance  : Zero
Other : Zero

All respondents said that videos mattered to them.

From this questionnaire we narrowed down who we felt would most likely listen to our song so it was important to find out what their ideal R’NB’/Hip Hop video would be like. This included five  respondents

What attracts you to R’N’B/Hip Hop ?

Two people said they liked the load base and beats in the song , while all the other respondents had different views to each other . One stated they like their fashion and style, another said it allows them to interact with ‘ghetto folks’, the last person said they like the lyrical content . We found the answers about the beat reassuring because our song uses a strong and prominent beat.

Do you prefer R’N’B/Hip Hop videos that confirm or challenge your typical video ?

One respondent said they didn’t care as long as the visuals were nice , Two said they prefer unique videos while two said they like traditional videos with love stories. We were also happy to hear this from the respondents as we plan for our video to challenge and convey to its genres stereotype which pleases more than one segment in our target market. For example the club scenes and love story is their to conform to conventions but the tackling of another culture in the video challenges conventions although it has been done before.

Have you heard of any videos that combine two or more cultures together ? If so , please state

Three said they hadn’t heard any musicians do this kind of combination and the two that had said it were the Akon’s charah chello remix . This shows that more people haven’t heard of this kind of combination but some have , which will make our video seem more unique .


What do you think of these videos ?

One said they have ‘interesting view’ and the other said ‘good in a different way’ . Although one out of the two didn’t specify if they really liked the combination this hasn’t deterred us and we have decided to still stick to our themes

When viewing a video do you largely notice the locations and props used to make the video ?

All five said definitely and one added the jewellery is especially something they look out for.  This evidence really helped us re-think about the locations of our video. Earlier it was mentioned that visuals were very important to our market, so this has led to us trying to use as many different locations as we can . We want to do this without it looking over the top and the narrative scenes being overwhelmed by the abstract shots in the video. As only one respondent mentioned that jewellery was important to them we feel we may take it into consideration but not view it as a big deal.

Do you feel the use of a rapper is important in your typical R’N’B video ?

Four said definitely and one stated ‘no it feels fake’  

We were already held bent on using a rapper to help reinforce conventions on our video . This questionnaire rubber-stamped our decision , although one said it made it feel fake we believed we’d go with the majority view alongside with what we thought would be best as well.

Audition Poster

 

Storyboard

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