General Audience Research
We surveyed 10 people on general questions about themselves and music to identify our target market. We asked those who matched our target market another set of specific questions about there expectations of music in that genre .
Are you male or female?
They were approximately five women and five men, we wanted to make an even sample for the questionnaire to be representative
How old are you?
Seven where 17 years of age while the other three were 18 years old
What ethnicity are you?
Four said White British, Two said Asian British, Four said of Black British ,
What’s your preferred genre you listen to out of?
R’N’B and Hip Hop : Five
Pop : Zero
Indie : Three
Rock : One
Dance : Zero
Other : Zero
All respondents said that videos mattered to them.
From this questionnaire we narrowed down who we felt would most likely listen to our song so it was important to find out what their ideal R’NB’/Hip Hop video would be like. This included five respondents
What attracts you to R’N’B/Hip Hop ?
Two people said they liked the load base and beats in the song , while all the other respondents had different views to each other . One stated they like their fashion and style, another said it allows them to interact with ‘ghetto folks’, the last person said they like the lyrical content . We found the answers about the beat reassuring because our song uses a strong and prominent beat.
Do you prefer R’N’B/Hip Hop videos that confirm or challenge your typical video ?
One respondent said they didn’t care as long as the visuals were nice , Two said they prefer unique videos while two said they like traditional videos with love stories. We were also happy to hear this from the respondents as we plan for our video to challenge and convey to its genres stereotype which pleases more than one segment in our target market. For example the club scenes and love story is their to conform to conventions but the tackling of another culture in the video challenges conventions although it has been done before.
Have you heard of any videos that combine two or more cultures together ? If so , please state
Three said they hadn’t heard any musicians do this kind of combination and the two that had said it were the Akon’s charah chello remix . This shows that more people haven’t heard of this kind of combination but some have , which will make our video seem more unique .
What do you think of these videos ?
One said they have ‘interesting view’ and the other said ‘good in a different way’ . Although one out of the two didn’t specify if they really liked the combination this hasn’t deterred us and we have decided to still stick to our themes
When viewing a video do you largely notice the locations and props used to make the video ?
All five said definitely and one added the jewellery is especially something they look out for. This evidence really helped us re-think about the locations of our video. Earlier it was mentioned that visuals were very important to our market, so this has led to us trying to use as many different locations as we can . We want to do this without it looking over the top and the narrative scenes being overwhelmed by the abstract shots in the video. As only one respondent mentioned that jewellery was important to them we feel we may take it into consideration but not view it as a big deal.
Do you feel the use of a rapper is important in your typical R’N’B video ?
Four said definitely and one stated ‘no it feels fake’
We were already held bent on using a rapper to help reinforce conventions on our video . This questionnaire rubber-stamped our decision , although one said it made it feel fake we believed we’d go with the majority view alongside with what we thought would be best as well.
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