Location analysis

This is my mothers bedroom where I will be lying on the bed singing the first half of the first verse . We felt using a bed for this scene would reinforce the theme of sex and lust in the song. By her saying 'I like it rough' refers to sex in itself so to make the video cohesive we felt this would be the best time to reinforce these themes when its being talked about. This room will also be used for scenes showing me getting ready for the narrative parts of my video.

This is my second living room (that usually looks more tidy) which will be used for the Shisha scenes , some of the rappers scenes and a scene with me at the bar will be shot here.  We've chosen to use the bar to fit to conventions of Hip Hop/R'N'B videos that often show expensive drinks etc . For example while filming we will be taking out some of the champagne for show to conform to traits of our chosen videos genre. Again we will use this for the Shisha scenes because the sofa's in this living fit more in with the 'chill out' atmosphere we are going for rather than the sofas in my other living room

This is my main living room in my house . Aishah and I decided to use this room to film for the first scene when the main singer gets her phone call from her boyfriend. We will use this living room for this scene because we feel it looks more 'homely' by which we mean it fits in more with the narrative component of the song. For example I will be answering the phone in home clothes to make it seem as if the call was out of the blue and 'spontaneous' . The setting helps create this 'homely' effect more than the other one .

 This hallway will be used for one of the rappers scnces. This clip is from the music video were adapting has inspired us to film a scene in the hallway other than that , their was no reason why we've chosen to film the rapper in this video

This is the school studio where a lot of our scenes will be shoot. We plan on using this for most of the performative scenes including our dance routine for our video. The lighting in the studio is its main advantage as unlike all the other locations it uses professional lighting , which will give it a more professional edge to the video

Choosing a Rapper Part One

This is the email we sent to several agencies in the UK in order to find a suitable rapper for our video. SBTV and YNT replied us with videos of rappers we could use but HipHopRUS didn’t get back to us. These are the following main three rappers we were going to use:

Choosing A Rapper Part Two

Choosing a Rapper on Prezi

Auditions (sorry for the angle of the videos :( )

                                                 

 

Name: Aishah

Age: 18

Being a group member and so many problems occurring with our auditionees, Aishah found herself auditioning for a dancer in the music video. Also she was taught Bollywood dance from a young age professionally and had no problem performing in front of a camera. Taking all the above in consideration and knowing she would in no way let our group down we made the decision to feature her as a back-up dancer in the music video.

Name: Aj

Age: 17

Aj was our only auditionee who requested a second audition as she felt she could do better then she presented in her first one. In her first audition her performance talent was already made apparent, unfortunately a lack of seriousness was sensed. However, after her second audition it was very clear that Aj possessed talent and enthusiasm. Although auditionee’s were not told second auditions were allowed the fact Aj asked on her own initiative suggests major passion and dedication. We are proud to say Aj has been selected to perform as a dancer in our music video.

Name: Aziza

Age: 17

Although, Aziza is blessed with poise and a very commercial look her incapability to adapt to anything other then the typical western way of dancing proved a challenge. Taking Aziza on as a dancer would mean having to not only teach her choreography but also introduce her to a whole new style of dance that she is not familiarized with.

 Name: Tamara

Age: 18

After such a successful day of auditions it was a shame our final auditionee refused to perform due to overwhelming pressure and nerves. Tamara had a panic attack backstage, which was a reality check for the whole crew involved; unfortunately she will not be a part of our media project.

Name: Nana

Age: 18

Nana was another auditionee whom we were very impressed with and felt she had talent and enthusiasm. However, due to other commitments and a busy schedule with her own project she was unable to fit in our days of shooting. To avoid delay we could not postpone or even adjust our shooting schedule, therefore had to let Nana go.

Lyrics analysis - Truth Hurts Feat Rakim : Addictive

Truth Hurts ft Rakim – Addictive 

(Chanting...)

He breaks me down, He builds me up

He fills my cup, I like it rough

We fuss, we brawl, We rise, we fall

He comes in vain, But it's okay

We do, I do, He knows the rules

He takes care of home (Hey, yeah)

Though he's not alone

I'm on his knee, He keeps me clean

And gives me things, He makes me scream, yeah...

He's so contagious, He turns my pages (Mmm...)

He's got me anxious (Oh...)

He's what I've waited for

He keeps me guessin' (Oh...), Spontaneous

He's so persuasive, And I'm his lady (Oh...oh...)

Tonight is waitin' (Tonight is waitin')

And I ain't complainin' (And I ain't complainin')

I'm entertainin' (I'm entertainin')

My number one thing and (My number one)

My back is achin' (My back is achin')

From all love makin' (From all love makin')

Oh, yes, I'm taken

Ain't no use in fakin' (Oh)

My ups, my downs, My high and my lows

From head to toe, He makes me blow

He hits the spot, He makes me hot

I'm all that he's got, And he's all that I've got

He's so contagious, He turns my pages

He's got me anxious, He's what I've waited for

He keeps me guessin' (He keeps me guessin')

Spontaneous (Spontaneous)

He's so persuasive (So persuasive)

And I'm his lady

 (Rakim)

Thinkin' of a master plan

You know anything you need, baby, ask your man

You was there from a half a gram

Now it's kilos to C notes, and high fashion brass

He ball like we own the world

The only concern is you my only girl

And when we sneak into chokes, breathin' hard when I'm

squeezin' you long

Keep it strong, but I gotta hit the streets when I'm

done

It's joy and pain when you try and get ahead of the

game

It's fucked up, but you never complain

You just pray I don't killed when I hit the hood

Just another hundred mil' and I'mma quit for good

No more drug wars, trips to jail and shoot outs

To gettin' loot out for boys in bail, they'll get you

boot out

Just me and you, hour of sex and twisted

You O.G. to D.O.D. addicted

(Chanting...)

 He's so contagious, He turns my pages

He's got me anxious, He's what I've waited for

He keeps me guessin', Spontaneous

He's so persuasive (So persuasive)

And I'm his lady (And I'm his lady)

He's so contagious, He turns my pages

He's got me anxious, He's what I've waited for

He keeps me guessin', Spontaneous

He's so persuasive, And I'm his lady

Analysis of Truth Hurts – Addictive 

Opening verse: In this verse she is talking about the type of reciprocal relationship her and her partner share. We know by lines like ‘he fills my cup , I like it rough’ that she is happy in her relationship and how it works. Although she expresses the problems in their relationship by saying ‘we , fuss , we brawl’ she mentions how they come through it by saying ‘we rise’. Just by this short first verse we can already trace that this song is about a her declaring her love for her man. In this verse we will try and make my facial expressions and hand gestures match the words I'm saying e.g. when i sing 'I like it rough' I will do a cheeky smile and when I say 'we rise' I'll move my hands up.

The chorus : In the chorus , none of the negatives of the relationship is mentioned she describes him as ‘contagious’ , ‘spontaneous’ and he makes her feel anxious in a good way. The chorus of a song is the most important when looking for the meaning because it is constantly repeated, it is like the conclusion of the verses and the main point is being established. So her using these words to describe her boyfriend overrides any problems she may have previously or even after pointed out in their relationship .

Second verse: This verse is sang in a more narrative way and she is expressing that she can’t wait to see her boyfriend later on that night. It was this narrative verse that allowed us to have an idea to put spin narrative twist of the video. For example our idea is that some of the video will be filmed as if she’s getting ready to meet her boyfriend for a night out. Lines like ‘tonight is waiting’ will help reinforce the idea that this video could have a narrative basis.

Third verse (Rakim’s rap): This rap talks about his typical ‘thug life’ and how supportive his girlfriend (Truth hurts) has been through it all. For example him saying ‘its f**ked up but you never complain’, shows even though he’s always getting in trouble and its hard he values her because she continues to support him. He always talks about how he will soon quit this ‘thug life’ and just focus on this with her by saying ‘Just another hundred mil' and I'mma quit for good’. These lines are supposed to show he really cares for her as it’s not typical for a ‘hood rapper’ to express these things and make sacrifices for their partners. Our video will attempt to match the lyrics in this verse by making the rapper look like a typical gangster 

Costume & Prop list

Shot List

The following is a list of shots we would like to use in our videos

Close up shot - We would like to use a close up shots in our video because it helps viewers know the emotions of the cast member in shot . This can be useful in our video as the lyrical content of song expressess high emotions

Long shot - Long shots are used to show the surroundings of the cast memeber's or to see the whole picture of whats going on . Hip Hop videos usually use these to show all the 'flashy' items they have .

Low Angle shots - These shots are used to make people look powerful , our video can use this in scenes when the rappers rapping and scenes with the lead role saying lyrics that suggests shes in control

High angle shots - These shots are filmed so the person looks vulnerable  . We will use this shot when the lead singer sings lines that suggest she is inferior to her partner

Results from general target market questionnaire

General Audience Research
We surveyed 10 people on general questions about themselves and music to identify our target market. We asked those who matched our target market another set of  specific questions about there expectations of music in that genre .

Are you male or female?
They were approximately five women and five men, we wanted to make an even sample for the questionnaire to be representative

How old are you?
Seven where 17 years of age while the other three were 18 years old

What ethnicity are you?
Four said White British, Two said Asian British, Four said of Black British ,

 What’s your preferred genre you listen to out of?

R’N’B and Hip Hop : Five
Pop : Zero
Indie : Three
Rock  : One
Dance  : Zero
Other : Zero

All respondents said that videos mattered to them.

From this questionnaire we narrowed down who we felt would most likely listen to our song so it was important to find out what their ideal R’NB’/Hip Hop video would be like. This included five  respondents

What attracts you to R’N’B/Hip Hop ?

Two people said they liked the load base and beats in the song , while all the other respondents had different views to each other . One stated they like their fashion and style, another said it allows them to interact with ‘ghetto folks’, the last person said they like the lyrical content . We found the answers about the beat reassuring because our song uses a strong and prominent beat.

Do you prefer R’N’B/Hip Hop videos that confirm or challenge your typical video ?

One respondent said they didn’t care as long as the visuals were nice , Two said they prefer unique videos while two said they like traditional videos with love stories. We were also happy to hear this from the respondents as we plan for our video to challenge and convey to its genres stereotype which pleases more than one segment in our target market. For example the club scenes and love story is their to conform to conventions but the tackling of another culture in the video challenges conventions although it has been done before.

Have you heard of any videos that combine two or more cultures together ? If so , please state

Three said they hadn’t heard any musicians do this kind of combination and the two that had said it were the Akon’s charah chello remix . This shows that more people haven’t heard of this kind of combination but some have , which will make our video seem more unique .


What do you think of these videos ?

One said they have ‘interesting view’ and the other said ‘good in a different way’ . Although one out of the two didn’t specify if they really liked the combination this hasn’t deterred us and we have decided to still stick to our themes

When viewing a video do you largely notice the locations and props used to make the video ?

All five said definitely and one added the jewellery is especially something they look out for.  This evidence really helped us re-think about the locations of our video. Earlier it was mentioned that visuals were very important to our market, so this has led to us trying to use as many different locations as we can . We want to do this without it looking over the top and the narrative scenes being overwhelmed by the abstract shots in the video. As only one respondent mentioned that jewellery was important to them we feel we may take it into consideration but not view it as a big deal.

Do you feel the use of a rapper is important in your typical R’N’B video ?

Four said definitely and one stated ‘no it feels fake’  

We were already held bent on using a rapper to help reinforce conventions on our video . This questionnaire rubber-stamped our decision , although one said it made it feel fake we believed we’d go with the majority view alongside with what we thought would be best as well.

Audition Poster

 

Storyboard

View more presentations from Yinka93.

Bright idea !

Magazine Advert template

Our Magazine advert will feature the lead singer as central aspect of the ad with her name and album name also being main features , so the audience know what their buying. With this being her first release the more information on the cover about the artist the better.  The advert will not only be selling her album but her as an artist for the future also.

Digipak template

Target market research

10 participants from the public will take the general questionnaire and the five we feel fit our target market best will take the specific one : 
 
 General Questionnaire

1)Are you male or female ?

2) How old are you?

3)What ethnicity are you?

4) What's your preferred genre you listen to out of?

a) R'N'B and Hip Hop  b)Pop  c)Indie  d)Rock  e)Dance  f) Other

5)Do music videos really matter to you ?

Specific Questionnaire

1)What attracts you to R’N’ B/Hip Hop music ?

2)Do you prefer R’N’B/Hip Hop videos that confirm or challenge your typical video ?

3)Have you heard of any videos that combine two or more cultures together if so please state the song ?

4) What do you think of these video ?

5) When viewing a video do you largely notice the locations and props used to make the video ?

6) Do you feel the use of a rapper is important in your typical R’N’B video ?

Hypothesis of target market

Mood Board

 Photo One:  This photo is from the actual video we are re-adapting, its used in our mood board to show the need of back-up dancers in our video.  It’s still undecided how many back-up dancers we will use, but it will mostly be two to four

Photo Two: This photo is of what will be happening in the opening scene, when the led role wakes up to a text from her love interest


Photo Three: The shisha pipe is an object that we plan to use as a prop in the video in an attempt to build-up its Mis En Scene. Shisha Pipes are often used in the Asian culture so it helps reinforce the Asian theme of our video

Photo Four: The phone is part of the props that will be used in the opening scene and a few other scenes. Its function is to show the communication in narrative scenes between the couple

Photo Five: The love heart is used to represent the main theme of the song which is love.


Photo Six: This picture again is of a heart but this time the heart is filled with pills, this is to connote how ‘addictive’ her boyfriend’s love is which is what she is constantly singing about in the song.  The song is also named ‘addictive’.


Photo Seven:  This picture of the couple hugging is what the end scene of our video will be, the couple re-uniting at her house.

Photo Eight: The picture of a bar is used to represent the bar scenes that will be in our video in the abstract shots. The bar we will be filming is one that’s in my home

Photo Nine:  A picture of Avril Lavergine is used to represent the performative aspects that will be in the video

Photo 10: A picture of a bindi is used because we would like to use it as part of the costume to again promote the Asian theme of the video

Photo 11:  The picture of the well known rapper ‘Cassidy ‘ is used to show the stereotyped look of a rapper, wearing heavy ‘bling’ and a cap to the side which was very fashionable in hip hop culture at the time

Photo 12:  This picture is of a club scene which we will attempt to re-enact. We were keen to film a re-enacted club scene because it’s a typical convention of an R’n’B/Hip Hop videos. If we do decide to do this we will look into the rental of halls and get a group of peers we know to be in it.

Photo 13: The last picture of the lady in the sari is a similar sari to what the lead role in the video will be wearing most of the time

Music Video Treatment

Song : Addictive
Artist : Truth Hurts
Year : 2002


Synopsis
The video is about a female who is declaring her love for her boyfriend and listing all the great qualities about him . Her boyfriend who we believe is the rapper in the video is also doing the same and is explaining the list of qualities he loves about her too.  In the video majority of the scenes are abstract and performative in our adaption we have decided to use the above two approaches along with a narrative story. The narrative will relate to the lyrics, for example when she says things like 'tonight is waiting' we will have scenes of the singer getting ready. Most of our performative scenes will be dance routines , this is also good because in the early 2000's dance routines was a very typical trait of R'N'B videos. The abstract scenes may be random shots of party scenes like in the original video

Locations
The two definite locations we would like to use are a bar in my house and my parents bedroom and the studio in our school . The studio will be used for the dance routines and majority of the performative scenes , the bedroom will be used for the getting ready scenes and I'm not too sure about the what will be filmed in the bar scene.

Lighting
We plan to make some scenes brighter than others for example scenes when shes with her boyfriend. High key lighting will be used in scenes with them together to connote happiness and joy . Lower key lighting will be used in scenes where the main singer might be trying to be viewed in a lustful manner .

Editing
We originally wanted to have very fast cuts but we felt this wouldn't match as much with the music so we plan to have a medium paced shots

Camera Shots
(see shot list)

Mis En Scene
Most of this will be made up by the costume we choose to use and the props along with the background

Filiming and Editing
We will be editing our work on final cut pro on Mac computers and filming our video on a Sony HD camera. For our Digipak and CD advert we will be using a HD Nikon camera that belongs to another group

Music video Genre Analysis

Truth Hurts - Addictive
In the following paragraphs we will discuss how the video fits typical conventions of its genre.

 Observation One:  ‘The club scene’
Like various other Hip Hop/R’n’B songs that we analysed a club scene or party scene were often displayed in the video. In the early 2000’s videos of this genre were almost expected to have scenes like this. Even though the lyrical context of these songs didn't always have something to with parties, the producers obviously felt the club scenes were a necessity in reinforcing the songs Hip Hop/R’n’B genre.

• Bow wow ft Omarian – Let Me Hold You (2005)

 Bow Wow is a young Hip Hop rapper who made this song alongside R’N’B singer Omoraion. Majority of this song in set in a house party even though the content has nothing to do with party. This is a prime example of when videos of this genre have party settings when the content doesn’t relate.


    •    Kelly Rowland – Can’t nobody do it like me (2002)

 This video by former destiny child member Kelly Rowland is a song about another girl not being able to satisfy her boyfriends like she can. Although the club scene in her video only takes up a small section it’s still present and has no correlation to the lyrics of the song

    •    Kelis – Bossy (2006)

 This being the most recent example shows that the use of party/clubs scenes was not a short phase in the r’nb and hip hop trends. Kelis’s video more than any of the previous exampls mentions partying in her song , however the main message is about her claiming to be a ‘boss’ which then doesn’t  have much to do with the choice of a club venue.

Observation Two: Use of a rapper ‘Rakim’
 Truth Hurts –The song ‘Addictive’s’ video uses Hip Hop/R’n’B conventions that was often used in the early 2000’s. This is the feature of having a rapper in an R’n’B singers video or vice versa. Although females were sometimes used as the rapper it was often male rappers featured in the most songs .This was due to the rappers often taking the role as love interest to the female R’n’B singer. The following is a list of examples where videos of this genre have used this same feature:

    •    Blu Cantrell Ft Sean Paul – Breathe (2003)

Sean Paul a well-recognised dancehall rapper was used in this video as the love interest. This song was about Blu Cantrell telling Sean Paul she thinks they should take things slow but Sean Paul disagreeing saying things are ok how they are.

•  Aaliyah Feat Timbaland – We need a resolution (2001) 

 Timbaland is a rapper/producer and is used in this video also as Aaliyah’s love interest.  In this song they are both putting forward that they have relationship problems and that things need to change

    •    Christina Millan Feat Joe Budden – Whatever you want  (2004)

 In this video Joe Budden is used as Christina Millan’s love interest however it’s a more light-hearted subject matter in contrast to the others.  In this song the two both talk about mutual feelings of wanting to have fun and get to know each other.


    •    Keyshia Cole Feat Kanye West – I changed my mind (2004)

 This is video is different to the others with the way it uses its rapper. Kayne West doesn’t actually have a rap in the video and is not portrayed as her love interest. The fact he’s just in it shows they believed just having a rapper in the video would be of relevance


Observation Three: ‘The use of Bhangra beats mixed with R’N’B songs’
Prior to our research and analysis of videos we were naïve to the fact that this song was not the first song to mix Bhangra and R’n’B beats. We found when researching on our song that a producer Timbaland had used this collaboration with a few songs. The collaboration was often used in the same time period of when addictive had been made. So the idea that this mix challenged its normal conventions actually turned out to confirm to them instead. Examples of other songs:

    •    Erick Sermon Feat Redman – React (2002)
(Also used in one of our analysis)

•  Timbaland and Magoo – Indian Flute (2003) 

•  Panjabi MC Feat Jay-Z (2003)

All the artists that featured in the songs with bhamgra mixes have been male hip hop artists so a challenge put forward could be that in our video it will be a girl R’N’B singer as oppose to a male

 Observation four:  The use of ‘backup’ dancers
The use of back dancers for female R’N’B artists in videos was very common in this time period and    still is now. For Hip hop videos it was more the use of many women in the videos without routines wearing revealing clothing dancing about. In truth hurts video they she has a round five backup dancers used for her, some of the following examples we will show are of more recent videos:
   

•   Beyoncé – Singles ladies (2008)

 This video was used as Beyoncé’s comeback single for 2008 , the whole video is a on-going routine with her and two backup dancers. Although backup dancers are a convention for R’N’B videos , she challenged the methodology their normal used in , by having the whole video as her dancing with them and no other scenes. This would have been very intensive and challenging to do.

    •    50cent – In the club (2003)

 This video released from 50Cent was when he first came out is an example of an early 2000’s Hip Hop video.  Many girls wearing revealing clothing is in this video as opposed to a few numbers of dancers with routines that aren’t de-individualized like in Beyoncé’s video

    •    Ciara Ft Missy Elliot – 1, 2 step (2004)

 This video is an example of an R’N’B video that uses routines again with the leading singer playing the main dancer. This one conveys to its genre more than Beyoncé’s single ladies because of there is a use of other clips and the routine is not on-going

Analysis of music video (Similiar to my video)

Aaliyah – We need a resolution (first minute)

In the first minute of this music video the two types of characteristic I identified were the abstract and performative components used e.g. there are often close ups of Aaliyah and some of her belongings (glasses , flowers) which has no relation to the lyrics of the song which is about solving an issue between her and her partner. Performative scenes are portrayed through the dance routines she has with back up dances within this first minute extract. The fact I was able to identify these two types in the music video show how important it is to convey whichever type I choose to do in a clear manner.
Within just the first minute of this video I concluded that nine different locations had been showed throughout that time frame. For just a minute that seemed like a lot of different locations but whilst casually watching the song it was unnoticeable the location had changed so many times it just flowed with the video making it visually interesting to observe. For obvious reasons like our budget and time will explain why it may be challenging to film in a large variety of locations however, I did pick up from this video the importance to have enough different images to keep viewers engaged and interested in the song/video.
The opening image to the song is of Aaliyah sitting down this again shows the abstract approach to the video. In the beginning of 'Truth hurts - addictive' an image of a lady's back with Henna is shown ,the combination of the image of henna and the sound of the music automatically conveys the Indian theme that will be taking place in the song.Whereas Aaliyahs opening image alongside its music doesn’t immediately show us the futuristic theme the video eventually takes on.
In the minute extract I analysed of Aaliyahs video the well-known rapper/producer Timbaland is featured as early as the third shot. This video was made in the early 2000’s a period where it was a common convention for Rappers to star in R’n’B singers videos, although it’s still happens now it’s not as common. ‘We need a resolution’ conforms to this convention by having Timbaland in the song and just by watching six seconds in we are already informed a rapper will be featured in this song . In ‘addictive’ the R’n’ B song me and my partner choose that was also made in the early 2000’s a rapper features in it however you don’t see him until his actually verse comes up. , so the stereotype of an R’N’B video of that era is not straight away reinforced. Anaslying this video has been extremely helpful because its made us aware that we need to film as many shots with different imagery as possible . If we had picked an Indie song , it would have been easier to get away with not as many different images in the videos as most of music videos of that genre take a less 'flashy' approach.

Textual analysis of music videos

Name of track: Can’t let go/Damn

Artist: Fabulous feat Mike Shaney and Lil

Year: 2003

 Genre Characteristics

This song is a Hip Hop/R’N’B song, the costume and props alone convey its genre.E.g. Fabulous ‘bling’ that he wears (a big chain and heavy diamond earrings). Also the prop of a flashy car is a convention used in this genre of video.

Relationship between lyrics and visuals

The lyrics of these songs are about Fabulous developing feelings for another woman who is not his wife and having an affair with her. The visuals we see in this video is of Fabulous with two different women and buying them the same necklace representing the feelings he has for both of them.

 Relationship between music and visuals

In the first half of the song the music is slow and the visuals are of a narrative style showing the dilemma he’s in. In the second half of the song called ‘Damn’ the music takes a turn for a more upbeat tone. As this happens the setting of the video changes and the lights much become brighter. Also as the issue of the affair seems to disappear, the scene becomes him in a room surrounded by many women in revealing clothing.

Is there reference to the notion of looking
The male gaze is seen in this video near the beginning when fabulous walks in on his wife and the audience ‘see through his eyes’ his wife lying on the bed in her bra and knickers. The shot is a slow one that pans from her waist to her face and as she is only wearing a bra and knickers it’s portrayed in a sensual way

Is the video peformative , narrative or concept and how much of each

Most scenes are narrative, as the video is essentially the whole time is telling/showing the story of his affair. For example the scenes of him with the two different women. It is peformative mainly when the song changes to the ‘Damn’ segment but it also is performative in the first half of the song. E.g. when he wakes up and is performing on his bed.

Analysis of music video

Erick Sermon Feat Redman: ‘React’ : This is a Hip Hop video that’s main theme is comedy  ,I chose to analysis this video as it was made in the same time era as the video we’re re-adapting  also this video explores Asian themes just like ours. 

Genre: Hip Hop
 

Camera Angles - The first close up shots I noticed were mostly of the women’s curves in the video, which was reinforcing a recurring trait of Hip hops videos at the time, with their typical us of ‘Hip Hop hunnys’. Also close ups on rims on the rappers car were used to connote how much money they both had , in Hip Hop videos it is often a matter that every musician in that industry must convey to the audience how much money they have. Aside from close up long shots are also used to uphold  conventions from of the Hip hop genre for example these long shots showed people in a club dancing which was a popular location of these types of videos usually shown. Low angle shots were also used of the rappers to show them as figures of superiority, it allows their statue to appear bigger making them look more threatening and ‘tougher’ which is what rappers usually aim to do. The long shot as well as the close-up viewed women in an voyeuristic object-like way , these shots convey the countless amount of women in the club de-individualising them all and making them seem as all objects that can be used by possessed by anyone.
Editing  - Fast cuts are mainly used in this video to match the upbeat tempo of the song alongside several different scenes in the clubs to show the on-going party, the video is trying to suggest the party never stops. Shot sizes in the video play a role in making the rappers have bigger statues in the frame and the women all behind them appearing smaller to make the rappers look like leaders/”players” surrounded by a pool of all these women.  
Lighting -Majority of the video is shoot in high key lighting because the video is set out to be a light hearted comedic video so the need for too much dark lighting is not needed because there’s no attempt to create a sad or sinister mood. Although this is the case, we cannot dismiss the use of dark lighting used in this video. However it is not used to promote either of those two moods earlier mentioned. This lighting is once used alongside a low angle shot of the rappers to make them look ‘scary’ and ‘powerful’ which is a general stereotyped characteristic of what rappers are.  The second time it uses a combination of light and dark lighting but this is to add to the more humorous side of the video. In this scene the background is pitch black but high key lighting is used on 'Redman' and a much larger female (in weight) that is sitting on him.  The joke is supposed to emphasis on the size difference between the couple, the high key lighting used with a dark background allows us to appreciate it more
 

This is a hip hop video that’s main theme is comedy  ,I chose to analysis this video as it was made in the same time era as the video we’re re-adapting  also this video explores an Asian themes just like ours.

Blu Cantrell: ‘Hit em up’ : The song hit’em up is about a women’s revenge on her boyfriend who she has caught cheating on her. It’s a hybrid video mixed with narrative and performative elements to it. Most scenes include Blu Cantrell shopping, in her house and in her car.

Genre: R’N’B

Camera Angles - In this video there are many camera angles and shots that attempt to send subliminal themes of the video to the viewer. One of the scenes of Blu Cantrell in the shopping centre uses a panning shot. This shot allows us to see more of the shop she’s buying from , we can see that this is a very big and expensive shop through this shot which shows us she hasn’t let her man ‘off lightly’ . Long shots are also used in this video to portray the same message for example a long shot is shown of her throwing his clothes out on the street to a crowd of people. Again reinforcing the recurring theme of revenge in this video.  Close up’s of the singer show her in a vulnerable and powerful state.  An extreme close up on her face is used to show the distress and emotion she’s feeling from what her man has done to her , however normal close ups in some scenes show the opposite. One normal close-up shot of her sends a message of dominance and power this is done by making her stand out from the crowd while there are many faceless small bodies moving behind her looking insignificant in comparison to her.

Mis en scene -The outfit of Blu Cantrell seems to change in scenes where her moods change. For example scenes of her singing the more emotional side of the lyrics show her wearing white connoting the innocence of her character. Her ex-partner in the video has a black car as one of his props connoting he’s an bad character in the video as black often connotes evil. The main location of this video is in shopping center and the couple’s house. The house itself shows us the wealth of her boyfriend due to the size of it and big swimming pool in the background which again reminds us of how much money she’s managed to rip off from him

Lighting  -High key lighting is often used in scenes of her ‘getting her revenge’ which creates the feeling of excitement and thrill she’s receiving from spending his money. Dark key lighting is used also, but this is to show that time has moved from day to night time conveying how long she’s been out spending her ex’s money.

Editing  - This video mostly uses medium cuts in order to match the medium paced beat of the song . However slow motion effects were sometimes used of her throwing out his stuff , this was done to stress to the audience the action of her throwing out his belongings. Also a dynamic camera movement was used from different angles showing the different times of day (e.g. day and night) again connoting how long she was out for.

Keyshia Cole: ‘I changed my mind’ : This song is about a girl who is being mistreated by her boyfriend and later on in the video finds the strength to leave him and move on. The theme in it is of heartbreak and empowerment the main elements in this video are of an performative and narrative nature.  

Genre: R’n’B

Camera Angles  - One of the first shots of the Keyisha Cole is a long shot that allows us to see her whole figure.  Through her tight belly top and mini shorts she wears we are able to see her curves in the video promoting a voyeuristic approach to the singer also encouraging the male gaze. A close up of Keyisha Cole's bum in her hot pants in the beginning of the video also convey the same message as the long shot one did.  Close ups of her face are shown to portray the emotion and hurt she is feeling due to the mistreatment she receives from her boyfriend reinforcing the heartbroken theme of the song. Different shots seem to be used in the video after Keyisha Cole dumps/confronts her boyfriend. For example a low angle shot is used of her that was not used in any previous scenes connoting the new empowerment feeling she has gained after leaving her boyfriend.

Mis en scene  - Her surroundings seem to change after the confrontation with her boyfriend for example there are often scenes with her a group of boys all blacked out that she leads , this suggests she has become a dominant and powerful figure since she’s left him. In this video she has an up-coming rapper in the video (Kayne West), he’s mostly probably there to promote her as a musician and not just solely in this video. By her having a rapper in the video fits in the general convention of an R’N’B video, him being there would also would have encouraged his audience to listen to her music. She often wears the colour pink and this is to reinforce her femininity and play the role of a girly girl in the song, also a prop of a teddy bear is used of her clenching onto to. This again helps show the vulnerability and hurt she’s feeling over partner.

Editing  -Shot reverse shot is used between scenes of her arguing with her boyfriend and people watching the confrontation. This is done to make the audience feel embarrassed for her boyfriend as this is not a private ‘dump’ this is a public one which emphasises on the humiliation her boyfriend is feeling due to the public breakup. Fast cut shots are also shown of her changing into different outfits, all these outfits are revealing which again reinforce the voyeuristic approach this video has of women.  Shot reverse shot is again used between Keyisha Cole with and group that she leads and her arguing with her boyfriend. This again is showing off the new dominance she has after walking away from her boyfriend

Lighting -High key lighting is used when she’s ‘loved up’ with her boyfriend connoting the happy mood she’s in. When scenes of her partner are shown of him cheating the lighting becomes grey representing the negative atmosphere the cheaters give off.  Scenes onwards from the confrontation often appear darker with Keyshia Cole again showing her new found power she’s gained from dumping her boyfriend.